I think Southpark got it right with their representation of Michael Bay. This is pretty much what happened in Transformers 2.
http://www.youtube.com/watch?v=H24Lje9bN7k
"Those aren't ideas. Those are special effects!"
Movie was way too long. The visuals were nice, but that was it. It could have easily been 1/2 to 1 hour shorter.
However, Springdale IMAX is sweet.